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1. Training Magazine:
Product Training That Works
Most prouct training buries sales reps in specs and data, but it doesnt teach them wht they need to know about the product, much less how to sell it.
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2. Sales and Marketing Management:
Small World, Big Challenge: Training International Sales Teams
Teaching your foreign-based sales people American- style selling is smart but the programs must be tailored to cultural differences.
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3. "Play to Win" Strategies For Hard Drives:
Design-In Strategies for Industrial Distributors
Hard drive, "PLAY TO WIN" Stratergies, Design-In Stratergies for Industrial Distributors
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