From lost design-ins to stronger win rates
Liston integrated product information into a more effective sales process, helping managers sell a strategically important new processor family with greater confidence.
WHY LISTON
Product training should change what sellers do next.
Traditional product training often overwhelms teams with specifications. The Liston Group focuses on the decisions, language, confidence and repeatable selling motions that help a representative use new knowledge on the very next customer call.
See the Liston method →30 minconfidence-focused sessions
21 ptshistoric Seagate channel-share gain
400%historic Adobe channel-contract usage increase
Built around real selling outcomes.
Channel confidence after a complex merger
Simple, sales-call-ready guides helped resellers navigate a confusing product portfolio and create more consistent high-margin selling experiences.
Faster readiness for a major launch
A redesigned training approach reduced training time while improving the team's ability to determine needs and configure systems for customers.
“The Liston Group offers the best product development training in the business.”
— Doug May, President and CEO, Unirac Inc.
CLIENT VOICES
Trusted when sales performance matters.
Selected comments from historic client engagements.
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The Liston Group holds the key to more effectively managing channel education and providing companies with tools to gain tremendous mindshare.
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The Liston Group offers the best product development training in the business. Liston translates technology and demystifies terminology in a way that enables the entire sales team to sell technical products more effectively.
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The Liston Group helped us reduce new-hire training time while helping graduates sell our products more effectively and with more confidence.
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Liston is able to take complex technical material and distill it into useful knowledge that sales reps can immediately use to solve real-world customer problems.