About Us

"The Liston Group holds the key to more effectively managing channel education and providing companies with tools to gain tremendous mindshare."

"The Liston Group offers the best product development training in the business. Our reps have a wide-range of technical expertise, but Liston translates technology and demystifies the terminology in a way that enables our entire sales team to sell a wide range of technical products correctly, efficiently and effectively."

"The Liston Group helped us reduce our new hire training time from six weeks to three by using accelerated learning approaches and identifying key conceptual omissions. Better yet, the three-week graduates could sell our products far more effectively their first day on the job and with more confidence than the six-week trainees could after being on the job up to three months! Roger is the most well versed consultant in the field of Sales Performance that I have ever worked with."

"(Roger) Liston's training sessions work because he is able to take complex technical material and distill it into useful knowledge. Our sales reps really look forward to Roger's training because they know when they complete one of his courses they can immediately use the newfound knowledge to solve real-world customer problems. This directly translates into increased sales."

"The Liston Group really fixed our training. In one particular training session called "Selling Strategic Materials Management" they reduced the training time from three days to four hours! The best part was that after taking the short version, we really knew what we were selling, and how to sell it."

"We had acquired the tape division in our merger with Conner Peripherals and our job was to teach the hard drive sales reps how to sell tape drives, and teach them fast. After several unsuccessful attempts at this, we asked Roger Liston to train our people. He reduced the training time from six hours to one, and after his session, they really knew how to sell the products."

"We have used The Liston Group's hard drive guides and training for several years now. Why? Their methods really work. Our Telesales reps can select, present and overcome objections for any one of a hundred drives after just one hour of training. Customers like to deal with experts on the products, and their tools can make every Telesales rep sound like an expert."

"The Liston Group taught our phone support specialists how to sell computer upgrades--memory, hard drives, and modems--in just three hours. Better yet, he convinced our reps that it is "morally correct" and even ethical to charge more for our products than other sources do. Had he not addressed this "moral" aspect of selling upgrades, I am sure we would have seen no sales increases. However, with this and the sales skills he taught, our sales have more than doubled."

"We asked Roger Liston to train our 235 sales reps on a Sunday morning as the last presenter of a week of product training. We were pretty sure the reps would be partied out and severely lacking in vital signs, that's why we asked for Liston. He almost turned down our request, asking for any other time slot during the week. We said we couldn't do this since the other slots were taken--this wasn't true, but we wanted him to close the meeting for us on a high note--and he didn't let us down. He arrived dressed as a television evangelist, wearing a white scarf with green embroidered dollar signs and a Mercedes emblem for an icon, and had hired a gospel organist. He went on and conducted the Seagate Sunday Services, with singing, more like an entertainer than a trainer. His sermon was titled "Has Your Data Been Saved?" He not only woke up a comatose audience but got them chanting and even giving confessions-- which he planted--I hope! It was the best hour of the week."